Biometric technologies have become an important part of security for various industries. Facial recognition technology is adopted by businesses to verify their customers and authorize their access to perform any transaction. Furthermore, it helps businesses to prevent fraud and increase their profits. It enhances the customer experience as customers don’t need to enter extensive information to verify their identity. Facial biometric technology is a cost-effective solution for improving security. It ensures a high level of security against digital impersonators.
What Is Facial Recognition Online?
Online facial recognition is a process that uses facial features to verify the individual’s identity. The facial biometric system extracts the unique facial features of the end-user and converts them into machine-readable form. During verification, the facial features are matched against other facial templates in the database.
How Facial Recognition Technology Works?
- In the first step, the facial landmarks of the end user are collected.
- The facial landmarks are extracted to form a unique template.
- Then this template is matched against other templates in the database.
- The system verifies the end-user if his facial features match with previously saved templates in the system database.
Industrial Use Cases Of Facial Recognition
Facial biometrics are considered more reliable and accurate than other biometric verification mechanisms. Businesses are incorporating to provide a better customer experience and get away with manual verification processes.
Airports
The majority of the airports are using facial biometrics solutions to verify their passengers. Criminals commonly target airports to perform malicious activities that include drug trafficking, human trafficking, and money laundering. Manual verification is losing its credibility which leads the airport authorities to implement cutting-edge technologies for passenger verification. Facial recognition technology is more accurate and delivers results within seconds. It streamlines the customer experience while minimizing the time required for performing manual verification and security measures.
Businesses
Businesses are using facial recognition and document verification solutions for performing due diligence of their customers. It ensures secure and frictionless customer onboarding. Blockchain industries are using facial recognition for carrying out remote onboarding of their customers. Smartphone companies are incorporating it to provide a better customer experience. The financial regulatory bodies have introduced stringent regulations for businesses to fulfill KYC and AML compliance. All businesses must comply with local regulations to accomplish due diligence practices by checking the customers, end-users, and traders. Facial recognition is a robust and real-time solution for online businesses to verify facial features in seconds. It not only empowers businesses but also customers while providing a frictionless customer experience.
Security Agencies
Security agencies are using face recognition mechanisms to detect criminals through security surveillance cameras. The Federal Bureau of Intelligence (FBI) uses it to verify criminals if it matches with any record in the criminal database. It can be used as a piece of evidence to carry out legal prosecution against him.
Recruitment Platforms
With facial recognition, end users can easily verify themselves by uploading their live selfies and images of ID documents. Recruitment can authenticate and hire employees remotely.
Entertainment Industry
Online gaming and streaming platforms can use facial recognition technology to ensure better transparency in their system. Age-sensitive streaming and gaming industries use it to authenticate the age of their end-user by identifying the facial features of each onboarding end user. Any underage access on the age-restricted platform will not be allowed and identity will be verified during the registration process.
E-Commerce Industry
Online e-commerce platforms are exposed to financial frauds and identity scams. Fraudsters exploit the vulnerabilities in the system to bypass the system. Ecommerce fulfillment Operations can use facial biometrics to prevent payment scams. When the end-user performs the checkout, his identity will be authenticated by online face recognition. His facial image will be matched against the image on the ID documents. This will eliminate the threat of fake transactions. It will help e-commerce stores to verify the age of minors and restrict them from purchasing age-restricted products. Ecommerce markets can protect themselves from the threats of costly fines and reputation damage.
